Plataformas digitais e o processo de internacionalização de startups: uma análise do contexto brasileiro

Abstract

From the 1990s onwards, a new phenomenon related to rapid internationalization was observed in the field of studies on the internationalization of companies and in smaller companies that came to be named as born globals. Following the evolution of these studies, the purpose of this work is to contribute to the understanding of the accelerated internationalization process of knowledge and technology intensive companies in early stages, established with the use of digital platforms. The general objective of the study is to analyze how digital platforms influence the internationalization process of knowledge and technology-intensive companies in their early stages. Therefore, a multiple case study was developed, with three Brazilian startups, from different economic sectors, seeking to understand the characteristics of these companies and their products, profile and competence of entrepreneurs, internal and external factors and the effect of digital platforms. in its internationalization process. The results point out that, even with an initial focus on the national market, companies are being led to internationalization, without clear evidence of motivators such as the profile of entrepreneurs, internal and external factors brought by the literature on born globals. As a contribution, the present study presents opportunities to be explored by companies through digital platforms and highlights a new phenomenon to be studied in future works.