Operações sinestésicas: uma investigação em torno das possibilidades de criação de moda a partir de sons

Abstract

This is an exploratory work that aims to trace possible relationships between the listening of sound - the world of sound - and fashion production. At its heart, fashion has an anthropological bias, that considered, fashion analyzes human behavioral repetitions, sets of tastes and conduct that are repeated in certain social groups. In a contemporary society dominated by image, it is known that identities and tastes are affected by this. Through this study, I propose a type of provocation to this hegemony, specifically cutting out the influence of the sense of sound on the image: in what ways can we produce images (and, based on that, fashion) from sounds? I want to understand the possible ways of turning sound into an image. To do so, I study the question of the domain of image and visual sense in contemporary society: the notion of synesthesia and its sensitive connections (synesthesia comes from the Greek, junction of senses”) and I build case studies on these 'detachments': one based on the visual arts, another based on music and a third based on fashion. From the knowledge generated, I withdraw values - according to the logic of Strategic Design - to the design of a fashion collection and its product system. At the end, I build reflective analysis on the set of procedures generated, with a view to its use in the sequence of processes.