Moda, arte e sustentabilidade: processos éticos através do design de superfície

Abstract

This final paper addresses pertinent issues in relation to the current contemporary context, considering the impacts generated by the fashion industry, and pointing to the dimensions of sustainability. Identifying the most environmentally friendly socially fair raw materials and processes that can be applied in fashion, as well as identifying local suppliers who contribute to this work. This project proposes, through surface design, the resumption of manual stamping processes, and an artistic character is verified, making possible a relation between fashion, art and sustainability. In addition to the local raw materials and suppliers involved in this project, it is presented all the processes performed up to the final project conception. Finally, through the strategic design methodology, it's proposed a new business model that covers all the issues addressed throughout the research, identifying the target audience, brand values and communication strategies, launching a new brand and presenting a fashion-art collection.