A influência das práticas de gestão de resíduos/desperdício na geração de valor e vantagem competitiva: conhecimento ambiental e orientação para o mercado como moderadores?

Abstract

Companies are gradually changing their policies to reduce the damage their activities cause to the community and the planet. One of the sectors that generates the most solid waste today is food retail, in which waste generates economic cost and pollution. However, it is not clear whether waste management practices have an effect on the company's viable results. Thus, this thesis aimed to analyze the relationship between Waste and Waste Management Practices and Value Generation in the supermarket environment. For this study, a survey was conducted, with 227 questionnaires being applied to employees of 2 supermarket chains operating in the city of Brasília - DF. Analyzes were performed using SPSS and AMOS software. The results show that, when measuring the Waste and Waste Management Practices variable, employees understand that supermarkets that adopt environmental management practices are better seen in the market, that is, they end up generating value in the supermarket chain. Another variable analyzed was Environmental Knowledge. Through the tests, it was verified that the environmental knowledge of the employees of the networks has no influence on the Practices of Waste and Waste Management, and has no influence on the Value Creation variable. However, the Environmental Knowledge variable was divided into Objective Environmental Knowledge and Subjective Environmental Knowledge. It was noted that Subjective Environmental Knowledge has an influence on the variables Waste and Waste Management Practices and Value Generation, whereas Objective Environmental Knowledge has no influence on these variables. Another variable analyzed was Market Orientation in the relationship between Waste and Waste Management Practices and Value Creation. It was noted, through the tests, that the Market Orientation variable does not have a significant influence on the variables Waste and Waste Management Practices and Value Generation. As a main contribution, this thesis advanced in the studies that deal with analyzing the relationships between waste and waste management practices and the generation of value in the context of supermarket retail, based on the view of employees who work in supermarket chains.