A dança que contagia: um estudo sobre o impacto das coreografias em videoclipes de música pop na sociedade

Abstract

Ever since the 80’s the video clips have begun to be a part of people’s lives both by television consumption, mainly by MTV channel which became extremely popular, and the current way – digitally – by video sharing websites, such as YouTube. Even through time, some pop productions have been in more evidence, becoming more memorable, and one factor we can find in these productions is the dance they perform. From this brief note, this research aims to comprehend how video clips with choreographies remain alive in people’s memories throughout the years, and even steps and movements acquire symbolic value and association to the artist. This research was developed in an exploratory and qualitative approach, with content analysis on the selected video clips and materials from the internet. Along this work, we will understand the history of the video clip, its transition to becoming digital, the participation culture, fans behavior, the history of the dance and the meaning of the movements, and the comprehension of performance by both artist and consumer’s point of view. Therefore, we will be allowed to better comprehend the reasons that make choreographies a possible path to reach the public in a way that moves them and remain in their memory.