Experiência e colaboração: a emergência de uma nova cultura case Airbnb

Abstract

This researchintends to investigate the culture ofexperience existent in the economy of collaboration, fromthe case study of the website of accommodation rentals and experiences sales Airbnb. The problem of this study proposes to understand how users of collaborative platforms, such as Airbnb, consume experiences and what culture is emerging in these contexts that seeksto accumulate experiences rather than purchase material goods. Firstly, to understand suchaspects, references were used tobase and support a debateabout consumerism, cultural consumption, culture of participation and experience. Subsequently,for the accomplishment ofthe research, three methodologies of data collection were used:two methods related to the consumer public with the purpose of identifying their profile and consumption habits and onecase studyabout the platform to evaluate it’simage as a brand and the interactions that take placein it. The emergence of new priorities by the consumer public was identified, such as: greater time use,improved relationships,free access to goods, construction of memories, consumption of experiences, search for knowledge and appreciation of community living. Itstarted from this observation to understand these changes of thought in our society and what the crossings in the communicational scope. Communication, as the basis of all relationships, holdsthe task of assimilating and strengthening human bonds, contributing to a more conscious and sustainable consumption. The present research aims to generate thereflection about our performance not only as consumers, but also as agents of the changes that we would like to implement in our social life.