“Oi meu bem, tudo bem?” performances na influência digital de beleza: consumo e circulação na criação de conteúdo de Laura Brito

Abstract

This research intends to identify how performances by digital influencers of the beauty theme operate from Instagram and how they are located in the community created around them. For this, we chose to carry out an analysis of the performance of content creator Laura Brito, as a starting point, given the communicational practices marked by an amateur aesthetic and ownership in the management of resources by social media platforms. The research has a qualitative approach and a method that starts from the research perspective of the grounded theory Fragoso, Recuero, Amaral (2011). Empirical analyzes were carried out with the idea of performance from the Amaral methodological point of view; Soares; Polivanov (2018) and concept, by Schechner (2003, 2006). The research sought to identify and identify as interaction dynamics based on the subjects' consumption with reflections through the model of derivation / decoding analysis of Hall (2003) and as notions of circulation by Fausto (2010) and Silverstone (2002). A dialogue is proposed between the different notions, giving a more satisfactory understanding of circulation in the communicative process. Among the research results, we can identify the intertwining in the communicational process triggered by performance, consumption and circulation. In addition to clarifying the establishment of an amateur aesthetic that aims to provide less scripted and more spontaneous experiences to the subjects.