Design estratégico e criação de cenários futuros: um estudo de caso sobre a aprendizagem para inovação organizacional

Abstract

The complexity of the sociotechnical context has been significantly increased by structural changes. The advancement of technologies, globalization, and the urgency about sustainability bring a new level of complexity. In this context, organizations are challenged to create strategies that can respond to this complexity. This research aims to develop future learning scenarios for organizational innovation through strategic design and to analyze the contributions of design to organizational strategies. To achieve this, an exploratory research methodology was used through a case study in an open innovation platform of a large organization. Theoretical reviews explored the methodological practices of speculative design and design fiction for constructing future scenarios. The research methodology included desk research, blue sky research, and in-depth interviews. Additionally, a workshop was held with stakeholders from the ecosystem through a process of creating scenarios based on strategic design. Through this study, the potential for learning in organizational innovation is discussed in the context of sociotechnical transformation, design fiction is experienced in constructing future scenarios, and the contribution of strategic design in designing organizational strategies is analyzed. This study discusses the contributions of design in constructing critical and sustainable perspectives, creating meaning, and impacting organizational culture. As a result, design studies are expanded in the strategic realm of organizations, contributing to the advancement of research in this field.